Marketing Management

COURSE OUTLINE AND OBJECTIVES

This course is designed to introduce the student to the basic elements of the marketing management process.

The course will help the student to identify and solve many business problems by using a marketing perspective.

This course will not turn the student into a marketing wizard, but it will give him/her a very broad understanding of what marketing is all about and the vital role that it plays in organizations.

Events


23
Aug
2016 McMaster Course Equivalencies

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23
2016 Mohawk Course Equivalency Calendar

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